Mastered for iTunes
Lacquer Channel Mastering is authorized by Apple to provide “Mastered for iTunes” audio master files and we include these as standard with your mastering.
Mastering for iTunes is a two step process.
First, it’s in the creative stage where engineers can make decisions based on how it’s going to sound in iTunes. Apple provides guidelines and tools so the engineer and client can audition how it’ll sound with the iTunes enhanced AAC codec.
Second, Apple allows the engineer to send up to a 24bit 96khz file and apple uses a proprietary system to sample-rate convert and then encode the 24bit file directly to AAC.
Here are some of the advantages of “Mastered for iTunes” files
- Encoded from the high-res file
- Doesn’t use dithering which can cause problems in encoding
- Decodes to a 24bit file
- Sounds better than a MP3 (subjective of course)
- Allows the mastering engineer more control of the process